Usain Bolt insists that all of his sponsorship and media work be conducted on Jamaican soil, a priority that has brought income, investment, and attention to the country. His #BeTheFastest partnership with Virgin Media may market high speed internet for the international conglomerate, but what is really being promoted is the beautiful Jamaican landscape, incredible people, and amazing dance moves featured in the accompanying music video from London-based Arch Birds, featuring Vanessa Haynes.

(PS: If you still have Bolt Fever like the rest of Jamaica, you might enjoy “The Boy Who Learned to Fly,”an animated film based on his life.)